Titles are my favorite part of effective blog marketing. The right titles get Digg-ed (or would it be Dugg?) like crazy and spawn a volume of links back to that article. Average titles, or worse - lame titles - leave your blog languishing in obscurity as one of the thousands of forgotten websites that [...]

Useful blog content can help you grow your business. When you regularly post blog content that is helpful to Web site visitors, you are providing a valuable service. Visitors are more inclined to visit a Web site again and again if they know they will receive worthwhile content.
You can help boost your blog posting quality [...]

Getting an online voice requires opening your company and yourself to criticism and negative comments. The Washington Post said, "Enough!" today to their own blog commentors by pulling the plug on all comments, site-wide.
Like so much this month, the development goes back to Jack Abramoff, the former lobbyist who pleaded guilty to conspiracy [...]

Be sure to evaluate your blogging strategy from time to time.  With the community-feeling of the web, you can see how you are doing in relation to your goals of creating an online voice for your company.
Free Tools for Blogosphere Evaluation:

Technorati
Feedster
egoSurf
Alexa
Google Page Rank

If you aren’t reaching your goals, consider applying a deeper level [...]