The economy is clearly not as robust as it was 4 years ago. If you listen to some talk radio personalities, you’d think the world was coming to an end. However, there is a silver lining. Between gas prices and tighter economic times, e-commerce continues to grow. In fact, according to [...]

We were recently meeting with one of the top executives of a Fortune 500 company and discussing the power and dynamics of social networks.
The issue being discussed was whether creating a “social network for customer feedback” was a good or bad thing for the organization. One of the executives commented “I’d hate to empower our [...]

Your business receives and sends messages daily, hourly and likely every minute of the day. The messages come from a host of intended and unintended communications. Whether it is an advertisement, marketing piece or conversations with salespeople, customer service, technicians or suppliers all are conversing with entire markets, the message is getting out. Ever wonder [...]

Brands are hiring people to lead their “social initiatives“. Armed with some perceived power afforded by the new position these individuals charge forward with initiatives to help the brands become more social and responsive to customers.
They engage in Twitter, get their brands positioned with a blog, gain presence in “communities” and try to position [...]

Social Media, blogging, social video, networking etc. can be confusing for those just entering the space. Added to this confusion is the daily releases of new technology, new sites, new bells and whistle and the ongoing onslaught of business jumping into the space. Many individuals and organizations react to the hype and jump in unprepared, [...]

Typepad, Wordpress.com, Blogger, Movable Type, Expression Engine, Live Journal, Tumblr…the list of options for blogging appears endless and for a business that is considering blogging it must be frustrating. How do I know the site will provide search engine benefits for our domain? Will this help extend our brand, or be a separate [...]

Sometime you wonder how the minds of leaders were programmed to think, or should we say, not to think about the customer experience first. The blogosphere screams with stories of major brands being anti-social to the customer.
Check out this one: Want To Win Customers? Don’t Be Like A Wireless Carrier Posted July 11th, 2008 [...]

When people discuss all this “social stuff” it sounds like a different language to a lot of other people. The virtual world has a language all of its own. Learning a new language takes time, practice and understanding. Business leaders don’t typically have a lot of extra time to practice and understand a new language. [...]

You know what terms and phrases you WANT to market, but what is causing people to click through to your website? Here are a couple of tips that can help you blog smarter, leading to more click-throughs for your blog and better relevance where it matters.
Analytics - Google Analytics, Webtrends, Omniture, and many others [...]

I landed on another business website recently that need a blog update, bad. I would love to link to their site as an example of what not to do, but that wouldn’t be professional. Instead, I will start at the top and work my way down using that site as an example of [...]