There are hundreds of ways to promote your blog, and the very idea of blog promotion is becoming more sophisticated each day. There is post frequency, SEO, PPC, email marketing, link building, and so many more things you can do to grow traffic to your blog. The one promotion that never ceases to [...]

While blogging began as a way people could connect, personally, to each other, ‘business’ blogs often strive to be highly professional.  I’ve even said that you need to make sure that whatever you say on your blog represents your company well. 
In fact, Be Professional has long been a motto of mine, even though my [...]

While this is, indeed, a difficult question to answer, it helps to assess this question with data from multiple sources.  Don’t just depend on your blog manager nor on your marketing manager.  Both will have their own set of biases that will skew your assessment.
The best way to assess your blog’s effectiveness is to take [...]

One of the first things I realized when I started blogging was that getting a trackback meant I had said something that resonated with someone.  Of course, often it’s a disagreement trackback, but knowing that my content is spurring a conversation is a great feeling.
And, I know that other bloggers feel the same way.  Trackbacks [...]