Blog marketing pertains to the development of strategies that maximize the versatility of a well constructed blog platform. Blog promotion tools such as RSS publishing and podcast marketing can serve to deliver your brand instantly across a targeted swath or network of blogs that research has determined constitute your audience.
“…a network’s value is the [...]

Just how do today’s companies promote their content?  They promote it by using a variety of methods, including traditional advertising.  However, Web 2.0 companies use these methods too:

Social Bookmarking Sites
Viral Video
Beta Software
Podcasts
AdSense
Networking at blogging events
Technorati Tags

And, don’t discount the power of advertising on other blogs.  I’d suggest Federated Media and BlogAds.  They both offer a [...]

While talking with a high profile blogger last week, it was brought to my attention that YPN may, indeed, have a good advertising model.  I’ve mentioned before the horrible results that I had with YPN, though I do admit that the fact that they are beta may have something to do with it.
Anyway, he pointed [...]

This is a tough question to answer, but it helps to ask yourself a few leading questions.  Namely, the questions should answer whether or not you value a great deal of exposure and page rank over control of your blog and longterm blog real estate leanings.

Are you blogging AS a a business or to assist [...]

Local bloggers joining together can make an attractive venue for advertisers. A MSNBC article, "Conference aims to polish GSO’s blogging reputation" says:
Several Triad companies are using blogs as marketing and communications tools. And one entrepreneur has even begun to construct a business built around blogs and other reader- contributed content.Roch Smith Jr., along with partner [...]