Blog marketing pertains to the development of strategies that maximize the versatility of a well constructed blog platform. Blog promotion tools such as RSS publishing and podcast marketing can serve to deliver your brand instantly across a targeted swath or network of blogs that research has determined constitute your audience.
“…a network’s value is the [...]

Just how do today’s companies promote their content?  They promote it by using a variety of methods, including traditional advertising.  However, Web 2.0 companies use these methods too:

Social Bookmarking Sites
Viral Video
Beta Software
Podcasts
AdSense
Networking at blogging events
Technorati Tags

And, don’t discount the power of advertising on other blogs.  I’d suggest Federated Media and BlogAds.  They both offer a [...]

While talking with a high profile blogger last week, it was brought to my attention that YPN may, indeed, have a good advertising model.  I’ve mentioned before the horrible results that I had with YPN, though I do admit that the fact that they are beta may have something to do with it.
Anyway, he pointed [...]

ContextWeb may not be as widely used as Google AdSense, but their publishers tend to be much higher profile.  Now, their publishers have InfoSeek’s graphical ads to offer up on their site as well.

"The ad
agency market is always looking for us to expand the quality and reach
of our distribution. Partnering with InfoSpace, one of the [...]

John Batelle’s FM (Federated Media) is astounding in the quality of bloggers found in the network.  The conversations taking place on these blogs are ones that are:
1.  Quality Conversations that readers enjoy2.  Participatory Conversations3.  Highly coveted by advertisers that want ‘in’ on blogs
The bloggers have full say over who they choose to approve, and [...]

While we all can agree that blogs are targeted traffic getters, it’s difficult for media planners and buyers to know which blogs target their market.
Of course, most planners know they can use blogger lists to determine which blogs to target in their marketing plan:
But blog listings generate traffic and more importantly can help
novices (or [...]