If you’re new to business blogging and blog optimization, try developing a limited set of keywords that you can use frequently in your posts. General keywords won’t produce a satisfying search engine result. You’ll need to find descriptive keywords that lead your readers directly to your blog. It’s much better to reach a small [...]

You know that you need to promote your blog, and you know about blog directories and catalogs, but you’re looking for other ways to build links. Blog promotion isn’t limited to directory listings. You can use other avenues to build permanent links to your blog and to your site.
First, look at your business. What do [...]

When people use search engines, what are they mainly looking for? Is it products to buy, people to meet, or what? Yes, people look for all of those things, but what most people are looking for when they use search engines is information. And if you are not using the power of [...]

A lot of businesses wonder why they should even get involved in business blogging in the first place. Whenever I talk to people about this concept I get a question like this, “Aren’t blogs just written by people that have nothing better to do?” As you can see, blogs and blogging in general [...]

Back in October, I posted our initial research
on the ROI
of blogging. Many of you contributed your ideas, thoughts, and criticisms –
thanks so much as it was extremely helpful.
We’ve (finally) published the report – and
actually, there are two of them. The first is “The ROI Of Blogging: The “Why”
And “How” Of External Blog Accountability”. It’s [...]

The benefits of corporate blogging are once again in the news.  The world is finally realizing the power and potential of blogs to change their business.
"When done well, a blog can help establish a reputation for thought leadership and provides a human face for your customers," he says. "People like doing business with people, not [...]