Business blogging shouldn’t ever be confused with advertising. They’re two different animals with two different goals. The goal of advertising is to raise awareness. The goal of business blogging is to develop a long-term relationship with a consumer based upon an area of mutual interest.
If you’re using your blog like an advertisement, chances are good [...]

When it comes to promoting your business online there are plenty of places to turn. Of course you can always advertise, but remember: advertising creates awareness, not sales. It’s good, hard marketing that builds your sales percentages.
Advertising and marketing combined will, however, build your search engine visibility. People today use search engines to find information, [...]

Okay, there are many advantages to business blogging (and each should be its
on reason for why your company should start a blog, in case you haven’t):
increased search visibility, extended brand awareness, easy content syndicate
and distribution, proven publicity building, etc.
All of those are great reasons to start blogging, and we recommend our
clients blog for each and [...]