There’s no way around it: blogging takes time. When it comes to blog marketing, one question that comes up a great deal is authenticity. Can a blog authored by a professional writer achieve the same authenticity as one written by the CEO?
Yes. The perspective of the writer may be different, but that’s true regardless of [...]
Last week, I talked about the value of enabling comments on your blogs. Comments from readers are like gold because they can tell you how well you’re reaching them with your message. Leaving comments on other blogs is likewise valuable, not only as a blog promotion tool, but also as a way to keep up [...]
You want to start business blogging but you don’t know where to start. You have ideas for blog marketing but you don’t know how to translate them into an actual product. You know that business blogging can improve your search engine visibility and provide real value to your customers but you don’t know what to [...]
A financial advisor and new business blogger that I worked with objected during blog training that he really hasn’t the time to go traipsing around the internet leaving comments on blogs. I asked him how many networking events he attends regularly. A glance at his calender indicated that those activities comprised a far greater bulk [...]
Blog marketing for business isn’t rocket science when you get down to the essentials. Think about your own reading habits online.
Why Do You Subscribe to an RSS Feed?
What is it that prompts you to look for that little orange RSS subscription button after reading a blog entry? What is it that makes you want to [...]
Blog Marketing tips? Well, we have lots of them.
We gave you some on Tuesday. Here are a few more that experience has taught us work well for us:
Depending upon the business, complexity, and ad opportunities, blogs vary in size and approach when devising successful blog marketing. You can advertise directly on a blog that appeals [...]
Microsoft has landed itself in hot water, again, among the blogosphere and public in general after it offered to pay a blogger to edit certain Wikipedia articles in their favor.
Wikipedia is a collaborative encyclopedia - anyone can add or edit almost anything on the site. The chaos of such a method is maintained in [...]
Whether you have a personal blog or a business blog, you cannot overlook the importance of contact information and information about you and your site.
Why is contact information so important? Aside from the obvious way of contacting you, it adds some legitimacy to your site. Pair it with more ways to contact you and [...]
At some point, someone somewhere will leave a comment about your company on your blog or someone else’s blog. How do you respond effectively to those comments?
Here are the three rules for responding effectively to comments:
Respond quickly
Be human
Follow up to ensure resolution
The best way to make a great impression is to respond to a comment in [...]