If you would like an example of business blogging done right, you need not look any further than Southwest Airlines. Not shy to dip into the technology, they offered their customers a widget back in 2005. (We talk about widgets here and here). You may have had experience with it. Placed on your desktop, it [...]
Things are starting to sound a bit different from when you first started learning about search engine visibility and SEO. Let’s say you started laying the groundwork for your transition into a blog site platform and blog marketing about a year ago.
What is Behavioral Targeting
You are now comfortable in the medium but now you [...]
Blog training includes a thorough look at understanding the significance of the data that you retrieve from your analytics program. And just a reminder, Google completes it’s transition to it’s new interface on July 18th. That transition represents only one of the many permutations search engine marketing and analysis is constantly undergoing.
Blog Promotion Strategy [...]
Content promotion strategies seek to engage your reader. The first and foremost consideration, after blog optimization succeeds in bringing traffic to your site, is how to keep their attention.
Content That Commands Attention
Your analytics provides data that tells you how long a reader stays on your site and which content held their attention. Now Nielsen/NetRatings feels [...]
To make your content really count, get a blogosphere pulse before posting. Barring a current pulse, you might think about looking at the recent study on blog linkage popularity.
These were the most commonly linked blog topics lately:
1. Politics - 14
2. Technology - 10
3. Popular culture - [...]
FeedBurner was quick to announce their partnership with USA Today to provide analytics for their RSS feeds.
FeedFoundry allows commercial publishers to manage hundreds and thousands of feeds with a simple dashboard. Tag feeds to form subcollections for comparative reporting. Manage feeds in bulk, applying sets of services across large collections of feeds with one [...]
When Google purchased Urchin Analytics in March, many wondered what they might do with the $199 a month service Urchin offered.
Google’s model, to offer free services and liberally sprinkle them with advertising seems to be coming into play with this new free service. The difference here is the advertised service with this one is [...]