Google is deploying “universal search” – a comprehensive search result that provides semantic results from multiple content sources. Given that a Google search will produce relevant Web pages, blogs, photos, videos, audio clips and other media types when a user types in a search term, can you really optimize for semantic search?
In a word, yes. [...]

Finding other blogs to comment on and get involved with is a great idea if you are looking to add some extra exposure to your blog, and to your business in general. Blogs by nature are a social medium, and more and more companies are finding that they can increase their brand exposure by [...]

Be sure to evaluate your blogging strategy from time to time. With the community-feeling of the web, you can see how you are doing in relation to your goals of creating an online voice for your company.
Free Tools for Blogosphere Evaluation:

Technorati
Feedster
egoSurf
Alexa
Google Page Rank

If you aren’t reaching your goals, consider applying a deeper [...]