By now, you know the importance of keywords in search engine visibility and blog optimization, but you may not be as certain when it comes to choosing keywords. The more descriptive your keywords are, the more likely you are to reach the audience you’re looking for.
When it comes to generating keywords - those terms [...]

Looking at spending thousands of dollars a month on Adwords?
If so, be sure you run your campaign well. Randy Morin has a post today detailing his discovery of The Biggest Adwords Mistake Ever. Apparently Pluck’s ad (keyword is RSS) takes you to a 404 Page Not Found error page:
I first noticed [...]

We all know AdSense is a great way to promote your blog. However, it’s difficult to afford it’s use long term.
To utilize this powerful method of getting your name out there, consider using low paying keywords. I like to go to Overture and use their Keyword Selector Tool to find keywords that [...]

Just lately I’ve been spending more and more money advertising with Adwords. I’m a big believer in Adwords spending, if done using specific targeting. The ROI is great if you choose action-specific keywords.
So, as I like to promote my own business podcast, I’d be interested in the possibility of an adwords campaign for a business [...]

Don’t just end up using the shorter keyword combinations when the longer, more detailed ones can be more effective (and cheaper).
Using Adwords can be an effective way to draw in targeted traffic, especially if you focus search only and don’t allow the content network listing.
Of course, any advertising strategy is bound to fail if you [...]

Inside AdWords 
Inside AdWords, the official Google blog for AdWords, clears up a frequently asked question about minimum keywords:
The minimum bid, also known as the minimum CPC, is the least that one can pay to have an ad appear for a particular keyword in a particular account. It is very important to know, however, that [...]

It’s always interesting to read these debates, especially when you get concrete niche examples like this one:
By the time the cards were designed, printed, and stacked in Gompertz’s Montana barn, it was too late to arrange for wholesale distribution or grab any of the premium online-ad spots for his newly launched Chrismukkah.com site.
Luckily, a Chrismukkah.com [...]

The bane of the internet, slow, obnoxious Flash ads, may be coming to the biggest search ad provider on the net. With this cryptic google ad, they may be testing the water on Flash Adwords/Adsense.
As always, I encourage you to read the comments related to this story. Often the most amazing things in [...]

Google announced today they are separating their search ads and their contextual ads into different units.  That’s not to say you can’t continue to combine them, however, you will now have a chance to experiment with both models independently and track ROI on each platform.

In the past, Stewart said, some search engine marketers were able [...]