Looking at this recent report about online car buyers brings back memories of my father who sold cars for a living. Dad would have been a huge fan of blog marketing.

One in five in-market consumers surveyed - approximately 20 percent - said they would likely to buy a vehicle over the internet if such a [...]

When it comes to promoting your business online there are plenty of places to turn. Of course you can always advertise, but remember: advertising creates awareness, not sales. It’s good, hard marketing that builds your sales percentages.
Advertising and marketing combined will, however, build your search engine visibility. People today use search engines to find information, [...]

Blog Marketing tips? Well, we have lots of them.
We gave you some on Tuesday. Here are a few more that experience has taught us work well for us:
Depending upon the business, complexity, and ad opportunities, blogs vary in size and approach when devising successful blog marketing. You can advertise directly on a blog that appeals [...]

Business Week reports that podcasting is poised to attract a significantly larger share of the online advertising pie. And that a multi-billion-dollar pie.
According to eMarketer, advertisers will spend more than $400 million on podcasting by 2011, while the spend was only $80 million in 2006.
The expected fuels for the fire are: Google AdSense entering podcasting [...]

Back in October, I posted our initial research
on the ROI
of blogging. Many of you contributed your ideas, thoughts, and criticisms –
thanks so much as it was extremely helpful.
We’ve (finally) published the report – and
actually, there are two of them. The first is “The ROI Of Blogging: The “Why”
And “How” Of External Blog Accountability”. It’s [...]

While podcast marketing will likely not replace TV or radio advertising in the near future, the fact of the matter is that podcast marketing can be a powerful business marketing tool. It offers the ability for businesses to reach customers on a new level, both through audio and video podcasting. Several businesses are beginning to [...]

Part of your RSS marketing strategy should include advertising on RSS feeds. Such advertising is targeted to the audience, and it can help you more effectively reach your target audience. And, because there are now RSS feed readers for mobile devices like cell phones and PDAs, you can reach your target audience anytime, anywhere.
Besides, as [...]

Attention video game software, media enterprises, youth entertainment distributors, and any other company with a desired audience of PlayStation Portable types. Sony has equipped its PlayStation Portable device with RSS capability. The RSS serves to enable users of the product to download media content, register devices online, and store content on a memory stick.
Of [...]

In a surprising move, the New York
Times announced it was about to begin running ads on the front page of their
business section.  Widely held as sacredly ad-free, the move is an attempt to
bolster ad revenue at a time when the web is ‘oh so hot’ and newspapers are ‘oh
so not’.
 Newspaper advertising:  
Expected to sell
at high rates [...]