Posts Tagged ‘adsense’

Blog Ads

Friday, March 24th, 2006

There’s always some sort of debate in the blogging community, but no debate is more forcefully argued than the advertising on blogs debate.  Does it diminish your blogging credibility? 
Let’s look at both sides:
Yes.In some ways it makes you seem like you are blogging ‘for the money’.  However, in some cases you ARE blogging for [...]

Using Adwords?

Wednesday, February 1st, 2006

Inside AdWords 
Inside AdWords, the official Google blog for AdWords, clears up a frequently asked question about minimum keywords:
The minimum bid, also known as the minimum CPC, is the least that one can pay to have an ad appear for a particular keyword in a particular account. It is very important to know, however, that [...]

Local Search

Friday, January 13th, 2006

While MSN knows it cannot topple Google’s Adsense program head-on, one thing Google is not doing as effectively as they would like is local search. Sites like 411.com and About.com seem to do a better job than the industry leader in online ads.
With that in mind, MSN has partnered with Verizon’s SuperPages.com to bring [...]

Monetize Your Blog

Friday, December 16th, 2005

Do you want to make money from your blog or on your blog?  Problogger.net has an interesting discussion going on this topic.
What are your goals?  If your goal is to increase the conversation, online, about your company, then monetizing your blog is unneccessary.
If your goal is to increase traffic to your home page, then again, [...]

Search vs. Content

Monday, November 28th, 2005

It’s always interesting to read these debates, especially when you get concrete niche examples like this one:
By the time the cards were designed, printed, and stacked in Gompertz’s Montana barn, it was too late to arrange for wholesale distribution or grab any of the premium online-ad spots for his newly launched Chrismukkah.com site.
Luckily, a Chrismukkah.com [...]

Rumors of Google Flash Ads Abound

Wednesday, November 23rd, 2005

The bane of the internet, slow, obnoxious Flash ads, may be coming to the biggest search ad provider on the net. With this cryptic google ad, they may be testing the water on Flash Adwords/Adsense.
As always, I encourage you to read the comments related to this story. Often the most amazing things in [...]

Google Seperates Ad Components

Wednesday, November 23rd, 2005

Google announced today they are separating their search ads and their contextual ads into different units.  That’s not to say you can’t continue to combine them, however, you will now have a chance to experiment with both models independently and track ROI on each platform.

In the past, Stewart said, some search engine marketers were able [...]