At the Future of Web Apps (FOWA) conference last week, WordPress founder Matt Mullenweg threw around some interesting numbers and provided some cautionary advice to corporate bloggers.
The interesting statistic he provided is that WordPress supports more than 2.5 million blogs. That’s a huge number, but it doesn’t distinguish between corporate bloggers and personal bloggers. [...]
The debate has been going on for years. How do you get your new site indexed by Google. There are a few ways.
1. If the new site has an RSS feed, register the feed with Google Sitemaps.
2. Link back to your new site from another site or online directory and wait for the Googlebot [...]
Advertisers spend big bucks online and they hate nothing worse than click fraud. However, a study has recently found that Click Fraud is costing us hundreds of millions of dollars a year.
So researchers at information-industry researcher
Outsell set out to find out just how costly click fraud may be. Their
finding: The practice cost as much [...]
Jensense is looking for a few more guests for her upcoming Click This!. She’s specifically looking for a few people to discuss the hot topics, like scaping and being banned from YPN or Adsense.
This is an episode that those of you who are affected by the world of online advertising shouldn’t miss. Here are the [...]
Adobe and Google are sticking the
annoying Google toolbar in the Adobe reader. The Adobe Reader is part of an
estimated 55% of internet-enabled desktops. Dell and Mozilla are other current
Google partners.
And, big business is happy to see
Google’s plans come to fruition:
Google’s deal
with Abode was cheered by Merrill Lynch research analyst Justin Post, who wrote
in a research [...]
There’s been much talk about Adsense killing Google. Someone told me Arrington at TechCrunch was talking about it, but I can’t find it on his blog. Regardless, whoever said it, I can see what they mean… The once mighty ‘do no evil’ company is still mighty, but they appear ready to switch places with Microsoft [...]
Click fraud is almost completely out of control. Businesses hate to advertise on Google but they feel they must or risk losing their place in the space if they don’t.
Mark Cuban has a great piece on the ginormous fraud within the space and it reads like it is written by someone who has been a [...]
We all know AdSense is a great way to promote your blog. However, it’s difficult to afford it’s use long term.
To utilize this powerful method of getting your name out there, consider using low paying keywords. I like to go to Overture and use their Keyword Selector Tool to find keywords that [...]
Yahoo! Publisher Network has recently made the news for killing some publisher accounts that utilized MySpace to show their ads. This was an attractive strategy as YPN’s clicks are often 2 or 3 times as hefty as AdSense ads.
However, because AdSense seems more relevant, it still seems to be more effective on a traditional [...]
There’s always some sort of debate in the blogging community, but no debate is more forcefully argued than the advertising on blogs debate. Does it diminish your blogging credibility?
Let’s look at both sides:
Yes.In some ways it makes you seem like you are blogging ‘for the money’. However, in some cases you ARE blogging for [...]