Posts Tagged ‘ad-campaign’

Blogging Down Under

Thursday, February 22nd, 2007

For a mere few moments, I entertained this enticing proposition on World Nomad’s website.
“WE WANT YOU ! to travel all over the Australian countryside, write about it, blog it, Podcast and podcast it on the World Nomads website – vehicle and technical requirements provided free of charge – and you could be on your [...]

Using Longer Keyword Combinations

Friday, April 7th, 2006

Don’t just end up using the shorter keyword combinations when the longer, more detailed ones can be more effective (and cheaper).
Using Adwords can be an effective way to draw in targeted traffic, especially if you focus search only and don’t allow the content network listing.
Of course, any advertising strategy is bound to fail if you [...]

Unconventional Advertising and Blog Ads

Friday, November 25th, 2005

It’s exciting to see mainstream marketers turning to blogs and conversational media to develop their ad campaign.  From the propane ad featuring Hank Hill of King of The Hill set to the music of Eric Clapton’s "Cocaine" to Budget Rental Car’s silly but fun "Up My Budget" scavenger hunt, we’re seeing a host of seemingly [...]