Social media marketing is another aspect of online marketing that you will likely want to explore. It’s another opportunity to build your brand and gain more boost for all of your blog marketing efforts.

Facebook and Small Business Marketers

According to Trendcatching, in May, Facebook had 25m users, expected to reach 50m by year’s end. Of those, the fastest growing demographic is the 25 and over age group. This is where so many marketing efforts are supported by blog marketing. All of the excellent content that you have been industriously writing and optimizing for search engine visibility can be distributed very easily to your potential customers among those 25m plus users.

John Jantsch at Duct Tape Marketing recently began exploring the marketing potential in FaceBook, not as an area of immediate return, but as an investment of time that will plow the road for what may come.

“The move by Facebook, dubbed f8, should put small business marketers on alert. Now is the time to start learning how to navigate and use the Facebook platform and the coming storm of applications that are on the way.”

One such application comes by way of Google.

FaceBook + Google Shared = Brand Exposure

“…The application is called Google Shared Items. This application allows Facebook members to easily do two very useful things. First, it makes it very easy to feature your blog posts on your profile page (your Facebook home page) allowing your network to get a taste of your blog. There are other ways to do this, but this one really works well.

The real power behind that app though is that it also allows you to see a list of all the blog posts that your friends/network have shared (Shared by bookmarking them in their Google Reader) and then ranked as the most popular items. This feature gives you your very own Digg like tool to discover changing content that, if your network is like minded, will provide you with a fabulous resource of relevant reading that you may never discover on your own.
Duct Tape Marketing

All you need is a Google Reader account and a Facebook account - both easily executed and both free.

Sphere: Related Content

Tags: Blog Marketing, brand_exposure, business_marketers, duct_tape, f8, facebook, marketing_efforts, optimizing, search_engine_visibility

This entry was posted on Thursday, July 26th, 2007 at 12:52 pm and is filed under Blog Marketing, Search Engine Visibility. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.