Search Engine Visibility is Greek to the Layman
Search engine visibility might be the name of the game but it is still Greek to the laymen setting forth into the unfamiliar Internet jungle in search of a web solution for their small business.
Typically a small business owner will assign his secretary or office admin with the task of finding “someone to update the web site at a decent price. Cheap.” The same businessman would not ask his admin to locate a Lamborghini cheap because he knows better. But he doesn’t understand that search engine visibility, blog optimization, and RSS marketing are as valuable to the performance of his web site as a Lamborghini V12 is to the performance of the Lamborghini.
The principle behind search engine visibility, however, is a process a laymen understands because, before the Internet, everyone was their own Google. Before the Internet , everyone searched for a wanted item by picking up a telephone book. A customer will understand that, just as their eye roves the yellow pages searching for a specific item, so does a search engine spider the Internet. Both the human search engine and the search engine spider will be attracted to “optimized ads”. Ads that contain the right blend of verbiage and graphics in a telephone book prompts a customer call just as a spider attracted to a properly optimized site will ultimately result in a customer visit to that site.
Typically the small business owner has a website that he “threw up” for 5K a few years ago. He hasn’t measured it’s impact on his business, never fully understood it’s value to begin with and isn’t happy with the fact that he’s been advised that now it’s “just a billboard”. He may have already been sold a “lemon”, but he can easily be educated as to why a finely tuned or effectively optimized site will make him a Lamborghini on the Internet highway.
Tags: Blog Optimization, search_engine_spider, search_engine_visibility, small_business_owner, web_solution