RSS Publishing Strategies
RSS publishing strategies that target the ‘X’, ‘Y’ and Millennial generations present the online marketer with a myriad of powerful methods of pushing their brand to the forefront. Text messaging can easily become a powerful element to integrate into your blog marketing campaigns. These are the generations that have been internet savvy since childhood. If this is your target market you will find that your business blogging opportunities are only as limited as your imagination.
Take, for instance, Reacttee.com. They will put your message on a T-shirt, complete with unique text code, providing a powerful way to either launch your business blog or initiate a new blog promotion campaign.
“A new T-shirt innovation that spreads messages via mobile SMS is piquing the interest of many marketers.
Reactee is a T-shirt on which companies and organisations can print a message including a unique text code.
When a passer-by sends a message to the code after seeing the message on a wearer’s chest, a text alert service responds with further information.
Shirts can be designed at the reactee.com website, which allows customers to pick colours, slogans and trigger keywords.”
Or, if you prefer not to relegate you brand’s message to a T-shirt, USA Today has adopted direct to consumer (d2c) marketing by promoting it’s mobile news service in print editions. You can be a part of that message.
“Put simply, users find a number in certain sections of the newspaper they can text if they want more information – replies to these text messages feature a sponsored interactive ad. “It’s basically a mobile search platform and what it allows us to do is take a non-interactive platform, a newspaper, and make the print product interactive through the use of text messaging and short codes…”
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Tags: Blog Promotion, business-blogging, d2c, interactive_platform, marketing_campaigns, mobile_search, RSS-publishing, search_platform, target_market, text_messages, text_messaging