RSS Marketing Strategies point to RSS as a superior way of getting your “transactional” (i.e. “buy this”) messages out than e-mail does.

That wise perspective is offered by Rok Hrastnik, author of the new e-book entitled Unleash The Marketing and Publishing Power of RSS.

Rob writes that, “it’s time to take on e-retailers, online service providers and basically anyone that does transactional messaging.”

Here’s what else he has to say about RSS Marketing Strategies vs. email marketing:

Let’s take a look at my inbox. Today I received …

• A transactional e-mail “from PayPal”
• A transactional e-mail “from eBay”
• A transactional e-mail “from Amazon”
• And some other brand names as well

Of course, none of these e-mails were actually from PayPal, eBay or Amazon. Simply spam, as every other day, intended to capture my private data.

Even if PayPal really sent me an e-mail, I would never read it or respond to it, simply because I would consider it spam and would never believe that it’s actually from PayPal.

As I’m sure you’ve noticed as well, transactional e-mail messages have become a horror story for the big brands, with spammers constantly trying to take advantage of their well-known brand names.

But here’s the catch …

• There is no SPAM with RSS, at least not in this form
• When you receive content from an RSS feed that you proactively subscribed to, you can be 100% certain that the message is legitimate and from the publisher to whom you subscribed
• RSS is perfectly capable of delivering personalized transactional information
• RSS is perfectly capable of delivering protected personalized transactional information, granting access only to those with the required username/password combination
• RSS transactional capabilities are easy to implement, if your user database is in order

So why aren’t any of these guys using RSS to deliver transactional information?

PayPal, eBay, Amazon … I really want my transactional messages from you. But when I receive them, I don’t believe them. Please start delivering them via RSS and make me a happy customer … a happy customer that actually trusts messages from PayPal, eBay and Amazon.

(marketingstudies.net)

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Tags: brand, content, data, email, feed, HP, hr, im, IT, marketing, online, PR, publisher, retailer, RSS, spam, subscribe, trust

This entry was posted on Thursday, June 7th, 2007 at 12:42 pm and is filed under RSS Marketing Strategies. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.