RSS Marketing Strategies should be a fully integrated component of your Internet marketing efforts. This is because of RSS’ capacity to coordinate diverse marketing functions into a unified and potent whole, resulting in the creation of optimum results.

Now, let us examine some of our RSS Markjeting Strategies Tips:

Act as an end user and start using RSS- This is the first step of RSS marketing strategy in which you get your own RSS aggregator, subscribe to other RSS feeds. Now observe and understand how it all works.

Have a Plan-Planning your RSS feeds serves as a key factor that is pivotal in determining your RSS marketing success or failure. Research and identify different target audiences that you may want to reach with RSS, keeping in mind which interests, prospects and products they are looking for. You might have a broad audience base that includes:

• Existing clients
• Business partners
• Internal audiences, such as employees
• The media
• Search engines and directories
• Web site syndication partners, segmented by their existing content

Depending on the complexity of your business and online content strategies, you might need to plan different RSS feeds for each individual target audience, i.e., updates, product or podcast feeds to existing clients, article and news feeds to syndicated websites, etc.

Make A List of RSS Planning Requirments- This list must answer all critical questions, such as your choice of existing CMS (content management system) with which to integrate RSS publishing, budget, RSS metrics ( number of readers, clicks, individual content popularity), feed personalization, providing users the ability of RSS feed customization, etc.

Decide on appropriate RSS marketing tools and start generating feeds- Once you complete the list of requirements, find the appropriate tool. It may be a desktop application, a hosted online RSS publishing solution or high-end email integrated solutions.

Check back with us on Thursday for more insight on RSS Marketing Strategies.

Tags: rss-marketing

This entry was posted on Tuesday, May 29th, 2007 at 4:12 am and is filed under RSS Marketing Strategies. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.