Although in the grand scheme of things, RSS feeds are novel additions to the World Wide Web, the fact of the matter is that they are not going anywhere anytime soon, if ever.  They have become a welcome aid to many businesses because they offer a way to get significant information to customers fast.

Remember the days of sending customers email updates regarding the “latest happenings” in your business?  Or, having to wait a whole month, in some cases, until the monthly newsletter came out?  Those days are a thing of the past in this ever changing technological world that we live in.  Now, thanks to the invention of RSS feeds, your customers can receive the important company reports that you choose to include in your blog.

Because search engines thrive on relevant and fresh content, your business updates will help you achieve higher rankings within the major search engines if you include these two factors within your blog.  This is one of the crucial steps to achieving the blog promotion that you seek from even utilizing a business weblog.

The icon to the right is fast becoming standard on the majority of blogs you may see as you browse other company’s blogs.  The reason for this is not because it is such an attractive symbol.  Au contraire!  It is because the importance of applying RSS feeds as a standard option with one’s blog is increasingly being realized.  By not offering this option, you are doing your customers, as well as your business, a disservice.