There hasn’t been much noise about podcasting in the news lately but this is still a very effective method for joining or creating a conversation.

Here are some major reasons as to why podcasting may be right for you.

Perfectly Efficient
Your podcasts are only downloaded by people interested in hearing your message. No paying for wasted targets like tv or radio ads.

Niche markets
You can easily target small niche markets with your podcasts which allows you to tailor your message for who you’re targeting.

Voice is personal
Sending out a podcast with your message makes the message feel a bit more personal or intimate. It’s one thing to read something on a blog but it’s another thing to have someone reading that message to you.

Portability
With the increase in use of smart phones blogs are beginning to become more portable however almost everyone has an mp3 player and is able to take a podcast anywhere. It’s hard to read while working out or riding on a bumpy train but it’s easy to sit there and listen to someone talking to you.

These are all very solid reasons why your company should consider podcasts as a method of conversation delivery. Anyone have any other creative reasons why podcasting should be utilized?

Tags: audio-podcast, business-podcasting, Podcasting-Success

This entry was posted on Wednesday, September 10th, 2008 at 7:18 am and is filed under Blog Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.