Talkshoe is a great site that takes podcasting to the next level. Instead of a static, one way broadcast, they offer users the opportunity to call in and ask questions or enter a chat room to discuss. This hybrid radio-podcast platform adds a level of engagement that brings podcasts to life and is an excellent podcast marketing tool.

Here’s how they describe their service: “TalkShoe is a service that enables anyone to easily create, join, or listen to Live Interactive Discussions, Conversations, Podcasts and Audioblogs.”

It is an easy to use platform that builds value to your customers/followers by giving them a direct opportunity to interact with you, in real time. There are very few social media sites that allow the business owner and the customer to interact via conversation in real time. And even fewer that allow for group interaction. Since chances are good that you don’t have the time to speak to each customer on the phone on a regular basis, this creates a window of opportunity for that level of connection.

It also gives you the opportunity to create two “products” the interactive radio show and a podcast. I am a big fan of double the benefit, half the work. It also gives your consumer ultimate flexibility in scheduling and interactivity. The best of both worlds for all involved.

If you are looking to take your podcast to the next level, or are wanting to find new ways to engage your blog readers, consider Talkshoe. It is an easy way to build value for you and your customers.

Tags: Blog Marketing, content-promotion-strategies, podcast-marketing, talkshoe

This entry was posted on Friday, February 27th, 2009 at 6:53 am and is filed under Podcast Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.