Small Business Trends has taken a look at Podcasting Trends for 2007 as related to small businesses. Although the interpretations pertain to small businesses, the facts are clearly valid no matter if you are B2B or B2C.

The author sites the growing sales in MP3 phones and players - together over 320 million in 2007 anticipated. This growing capability to listen to podcasts easily will increase the demand overall for high quality and diverse podcasts.

Here are other trends and facts:

• Feedburner tracks 1.6 million podcast listeners, and the figure is doubling each 6 months. Listening is growing.
• PEW Internet Project reports that 12% of Internet users have downloaded a podcast - that’s over 17 million in the US alone
• Technology is improving to make podcasting easier to produce and distribute
• Podcast directories are competing to have the best tools for listeners - making it easy for people to find podcasts they want
• Internet and live radio stations are picking up podcasts - both talk and music content - greatly increasing distribution
• Forrester Research anticipates that the number of households using podcasts will grow to 12.3 million in 4 years

So, are you podcasting yet?