Podcast marketing and videocasting can prove to be a powerful catalyst for traffic and sales. Josh Bernoff at Groundswell interviews George Wright, marketing director of Blendtec, a company that made their powerful little blender into an A YouTube star.

Pondering the dilemma of selling an un-sexy blender for the rather steep price of $400 , Wright visited the company development lab. After witnessing a dramatic demonstration of Blentec’s pulverizing power, he produced an in-house video and proceeded to put it on YouTube. The rest, as they say, is history. As an integral component of a blog site platform,video or podcasting can produce some stunning results, unless you think a five fold increase in sales is negligible.

“Once the first video, of a Coca-Cola and a chicken, caught on through getting featured on digg, it was clear that YouTube marketing was working for Blendtec. They went through marbles, cubic zirconia, and tiki torches, but the most popular so far has been the iPod obliteration with almost 4 million views.

Forget the views. The question is not “Will It Blend?” but “Does It Sell?” And the answer is: Yes. According to Wright, consumer sales have increased five-fold since the videos went up on YouTube and Revver.”

Hewre is a synopsis of what Blentec did right in their video production. Follow the link below for the full interview.

1. It’s funny. It’s visually arresting. It’s short…
2. It’s authentic. These guys are geeks. Wright told me the CEO — Tom Dickson, who’s featured in the video — is an engineer. It comes across. This stuff ain’t slick, folks, and if it were it wouldn’t work…
3. It’s original. Figure out what your unique value is. Then film it and put it up there….
4. It actually connects to the value of the product. You see these videos and you can’t help saying “Can that blender really do that? Maybe I should get one.”….

(Source)

Tags: blender, blendtec, blog-site-platform, increase-sales, increase-traffic, podcast-marketing, video, videocasting, video_production, YouTube

This entry was posted on Thursday, July 12th, 2007 at 12:43 pm and is filed under Podcast Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.