By now, you know the importance of keywords in search engine visibility and blog optimization, but you may not be as certain when it comes to choosing keywords. The more descriptive your keywords are, the more likely you are to reach the audience you’re looking for.

When it comes to generating keywords - those terms that will cause a search engine to find your page or pages - you may not be confident that the terms you choose are most likely to be the same terms your potential readers will use.

There are several free keyword suggestion tools available to assist you with blog optimization. Probably the most well-known or well-used tool is the Google AdWords Keyword Tool. You don’t need a Google AdWords account to use it, and it can provide information about how often the term has been searched in recent months. It will also show an extensive list of related (or potentially related) terms and their search frequency. This tool can help you determine the popularity of your search terms, and provide a comparison of the popularity of related search terms.

Wordtracker also provides a keyword tool that creates a list of related keywords and compares their relative search frequency. Another keyword tool that is powered by Wordtracker and provides more in-depth information can be found at SEOBook.com. In addition to providing keyword information, this site can also help you determine the popularity of searches based on search engine and offers a nice comparison matrix, and links to more specialized tools.

Re-evaluate your keywords consistently for relevance. Remember: the more relevant your keywords are, the more likely you are to be found by the people you most want to reach.