Niche marketing is not new but it’s application via business blogging opens a myriad of opportunities to cultivate your target market.

We posted on aspects of niche marketing here and here. The objective in developing your niche market online is to establish yourself as a thought leader or expert in your given field. This can be achieved via podcast marketing, videos, e-books but it is also accomplished via interaction on various online forums. DamnDomainer offers the following observation:

“Let’s face it. Yahoo sucks. I get only a light trickle of traffic from them compared to the avalanche of traffic I get from Google.

BUT, one thing I’ve discovered is that Yahoo Answers actually delivers more visitors AND higher quality traffic (low bounce rates).”

Are you an employment counselor, a financial advisor, a life coach? Are you a jewelry expert, a tax consultant or a travel agent? Then your market is looking for your specific expertise. The idea is to position yourself where they are searching.

“This kind of tactic… floods in the traffic. I only answer 2-4 questions twice a day…. This unique traffic gaining tip doesn’t only give the webmaster traffic, this also promotes the webmasters site inside of the Yahoo Search Engine. With twenty six backlinks per post, and great traffic there is no reason not to use this technique. This is not qualified as spamming, and Yahoo Answers is perfectly fine with this.”

Niche marketing online is a matter of taking your message to where your target market congregates. Part of your market is out there looking for your expertise. Becoming visible on sites like Yahoo Answers makes it much easier to find you.

A word of caution. Do not pursue this route, or any strategy to draw in traffic, unless you have a feast of relevant content ready for them to consume. You may even want to develop a landing page specifically for the traffic that you draw via Yahoo Answers, or like sites, that will clearly lay out who you are and what you offer.

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This entry was posted on Thursday, September 20th, 2007 at 4:33 am and is filed under Business Blogging. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.