Newsvine, Democratization of the Media
The democratization of the news media has been one of the most incredible outcomes of the internet. And with the advent of Social Media Marketing, users have greater access to share relevant information and to choose what information floats to the top.
With Newsvine, viewers are not limited to watching the news that the mainstream media deems important. In fact, the entire Associated Press stream is automatically uploaded to the site. This removes the editors from the process completely, so you can choose what is important to you.
There is a voting feature that allows for the collective to designate something as important, as well as a blogging feature that allows you to have a say in things.
This is an incredibly efficient method for keeping up with current events…and keeping your finger on the pulse of up and coming trends and stories. That in and of itself would make this a tool I would choose for my everyday business use. But that’s not all…
You can submit your own news to Newsvine. Yes, they give you a blog where you can say what you think about issues like the Palin/Biden debate. You can also use it to “seed” the site with stories and press releases from across the web. This gives you a great opportunity to submit press releases about your business or your industry and give that information a good chance to be seen by others.
Newsvine is a media equalizer in that it gives us all a chance to have information that is important to us be reflected in the “media” around us. This is a chance to access thought leaders that could become allies in the development of your products or services.
Tags: Newsvine, Social Media Marketing