Reading a post on the advertising possibilities with mobile marketing, I was reminded of a nephew whose cell phone is attached to his hand and his skate board attached to his legs. The perfect demographic for mobile marketing and SMS campaigns.

Mobile and SMS Marketing

“The time is right to get engaged in mobile marketing. The industry has experienced near-hockey-stick vertical growth. In the U.S. alone, text campaigns (SMS) have experienced approximately 200 percent growth (extrapolating from H1 2005 growth numbers) in adoption in the last year. No other marketing medium, not the Internet, out of home, or print, has experienced this level of adoption. And this is only beginning (text messaging is only one aspect of the mix).”

Curious to see if local skateboard shops were using mobile and text to target that demographic, I was surprised to find very few local retailers who were even employing basic blog promotion , let alone mobile.

If I were a skateboarder and were to choose a vendor based on what their website offered, ES would win, hands down, over my local retailers. Why? Because they offer news, podcasts, videos, products, interaction and community and RSS publishing that feeds it to my cell or my homepage reader.

The home page offers two invitations to interact - one invites me to win merchandise, landing me in one click to a clean landing page with a simple form. Next I’m invited to upload videos of my “tightest tricks” to “show ‘em off to the whole world”. Perfect way to stimulate some viral marketing via user generated content.

Products are showcased in the middle column with easy click options for more info - all image alt tags are optimized with key words - and blog excerpts run the length of the right hand column with additional clear navigation at the bottom of the page.

Keeping Your Customers Connected

On one central page entitled “Stay Connected”, they serve up a platter of choices for me to get my skateboarding fixes:

• éS Video podcast
• RSS subscriptions
• newsletter
• SMS alerts
• Contact éS

“Mobile marketing is here. Entertainment brands know it; consumer packaged goods brands are on it; quick service restaurants and media companies are active. When are you going to take the plunge and add mobile to your mix?”
(Source)

Tags: Blog Promotion, demographic, image_alt_tags, mobile_marketing, RSS-publishing, skateboard_shops, sms_marketing, user_generated_content, vertical_growth, viral_marketing

This entry was posted on Friday, July 27th, 2007 at 1:22 pm and is filed under Blog Marketing, Blogging Technology, Business Blogging. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.