I came across a nice email newsletter application that has an entirely online engine called Letterpop.com.

I know you can turn your blog’s RSS feed into an email newsletter using apps like feedblitz.com, but it’s just not the same.

Content in an email newsletter tends to be collated and more selective, as opposed to the content of a blog’s RSS feed which can contain too much information and has the tendency of being too intimate. (Yes, being too intimate can be a problem when the reader isn’t entirely in agreement with such a relationship.)

Which is why, if you have the resources, it is better to offer an email newsletter of separate content from your business or corporate blog.

Tags: blog, Business, content, corporate, email, feed, hr, im, IT, news, newsletter, online, PR, reader, RSS, sources

This entry was posted on Monday, February 26th, 2007 at 12:18 am and is filed under Content Promotion Strategies. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.