The media landscape has undergone a drastic change over the past fifteen years. In the past, television was the main form of media consumption by consumers, now, the internet and video games have emerged on the top of the list, changing the media landscape and forcing marketers to look at consumers in a new light.  Consumers now control content, and advertisers are having to reach to new heights to catch consumers’ attention (and keep it).  

A great example of of a company that is doing just that, is Apple, with their Mac vs. PC advertisements.  At first, Apple began running these advertisements on television, in quick 30 - 60 second commercials, that were witty and engaging.  Now, Apple has crossed into the internet, and is re-defining the way that advertiser’s view online advertising.

This advertisement (shown below) is a new ad from Apple that appears on the NY Times website homepage.  In the past, the advertisements on this page were static, meaning they had no movement or interaction, but Apple has not only managed to make these ad blocks engaging and interactive, they have managed to re-define the way that the ad blocks are used by moving content between the two advertising blocks.

The lesson to learn from Apple?  Don’t be constrained by typical advertising standards.  Think outside the box, and push your marketing team to look beyond restrictions and constraints.  You may just become an innovator…

Tags: business-innovation, innovative-advertising

This entry was posted on Wednesday, November 19th, 2008 at 10:08 am and is filed under Content Promotion Strategies, Social Media Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.