Inevitable news: Facebook finally beats Myspace.
Facebook finally tallied more visits than Myspace. It doesn’t seem surprising, but while everyone is focused on whose side to take or why Myspace’s redesign came too late - I see something bigger. Here are the statistics: According to Comscore, in May 2008 Myspace pulled in 114M visitors while Facebook captured a remarkable 123M - that means that while this years Superbowl earned all-time record ratings of 97M viewers, the top two social networking sites just tallied 237M users.
So this year, while Coke and Pepsi are trying to decide how to spend $30M+ in brand advertising during the Superbowl, you could be promoting your brand online socially and reaching more people.
Tags: Blog Promotion, Social Media Marketing, social-networking, social-networks
June 23rd, 2008 at 9:34 am
I’m still trying to figure out if Facebook is worth the time invested. Seems like most people I meet there are small-time entrepreneurs trying to sell me on their product or service. It appears Corporate America hasn’t yet discovered social networking. Can someone tell them please? I think then we could strike a better balance of having both buyers and sellers, rather than just sellers as there appears to be now.
Susan
June 23rd, 2008 at 10:27 am
A handful of us are trying to help Internet marketers understand that social media is no place for marketing. Social media is a place to network and build relationships… Once people are sold on YOU then they will follow you off network to learn more about what you offer.
June 23rd, 2008 at 9:14 pm
Susan,
First, small business folks and entrepreneurs buy products too, but I agree with you that Facebook is still being “discovered” by individuals and corporations alike. Social media - for many large companies - is just another ad network or brandable experience, they don’t yet see how to leverage the network effects of social media. Charles is right that Facebook, and social media, is about building relationships not direct marketing. It’s a new way of branding that’s more personal. If you’ve ever worked for a large company, personal is typically what they don’t do well.
June 24th, 2008 at 6:19 am
It’s been my experience that facebook is cleaner and easier to navigate than Myspace. I have pages on both, and I enjoy the layout of facebook much better. While both sites are clearly designed to make money, facebook is a lot less obnoxious about it. I do agree with Charles though. When I started using facebook, I had actual real conversations with people in my industry and formed relationships. And now it is becoming more about internet marketers shotgunning ads at you on a daily basis.