HumbleBeads and Hot Marketing
A small business profits handsomely with the inclusion of a blog in their marketing scheme. It particularly gives unprecedented exposure to artists, stylists, writers, craftsmen and all of those trades who, in the past, have had to rely on traditional and often costly methods to gain exposure.
HumbleBeads is so named for the humble quality of the clay used to manufacture beads. Humble, however is not the word for the energy and effort it’s proprietress expends in a vigorous and multi-faceted marketing campaign for her products.
A Simple Blend
Hers is an example of a simple blend of traditional advertising approaches being amplified by blog marketing. On the traditional side, the owner submits articles to trade magazines, snagged a spot on HTGTV, displays at all the trade shows,and developed an annual “bead cruise” (which also has a blog), networking all of the while.
All of that hard work virtually crescendos in producing results when amplified by the exposure HumbleBeads gains by implementing a clean, easily navigated website and a blog.
Blog Marketing Tactics
Throughout, HumbleBeads has employed several successful blog marketing tactics. She produces relevant and authentic content, she actively engages her readers by soliciting opinions and links and by holding interactive contests. She appears as a guest on other blogs and amps it all up a notch with newsletters and RSS feeds. All she needs now is podcasting and I wouldn’t be surprised to find that it is added as well. Her service and product lend beautifully to short how-to videos and Podcasts.
A constant in every post on every page that you land is the colorful HumbleBead product, unobtrusively displayed and easily clicked through for purchasing if the reader should so choose.
In the end it is not rocket science, but an innovative blend of marketing tools that all work towards providing valuable info for customers while “ringing up” the sales.
Tags: blog, Blog Marketing, marketing_campaign, marketing_tactics, marketing_tools, podcasting, podcasts, unprecedented_exposure