How Important Are Back Links?
I’ve you’ve ever wondered how important back links are in regard to your search engine visibility, consider this. Adobe Acrobat Reader’s website is #1 on Google.com for the search term “click here.” Right about now you’re thinking, “So what!” Well, have you ever considered how they got to be #1 for a search term that NEVER appears on their site. That’s right, you won’t find the keywords “click here” on Adobe Acrobat Reader’s website, not even once – yet they are ranked # 1 for that keyword search. Let’s consider why.
In conjunction with good website design, most websites that offer PDF files for download will tell the user where they can get the program needed to view the file. Therefore, there are literally millions of sites out there who reference Adobe Acrobat Reader, and create a link using the words “click here” that links back to Adobe’s download site for Acrobat Reader. Because search engines, and specifically Google, weight links very heavily in their ranking of web pages, one of the best things you can do to increase your search engine visibility is to build keyword links to the pages of your site.
So, let’s consider again the “click here” example. It’s this simple: the more keyword links you have pointing to your site the more relevant your site becomes for that particular keyword. Because search engines are catering to their customers, or those who are performing the searches, they will naturally return to them the sites that are most relevant to the keywords being searched for.
To make a long story short, building keyword links back to your site is one of the most effective means of gaining search engine visibility. If you’re not doing this effectively, chances are you’ll be left in the dust by those of your competitors who are.
Tags: adobe, Google, hr, im, IT, keywords, link, links, PR, rank, reader, relevant, RSS, search, Search Engine Visibility, visibility, website