Word just came through the Feedburner blog that Google is now reporting on subscriber figures. This is a big step forward as marketers and webmasters have had to speculate on what we know to be a growing proportion of readers using Google Reader and Google Personalized Homepage to read blogs.

From the Google Reader blog:

Publishers have been asking us to report the number of users that are subscribed to their feeds in Google Reader. This is something we’ve been wanting to do for a while, but with all the products that use feeds at Google, corralling the data in one place was like herding cats. So herd we did, and as of today, our crawler reports the number of Google users subscribed to the feed. The count includes subscribers from Google Reader and the Google Personalized Homepage, and in the future may include other Google products that support feeds.

I’ll be tuning into my Feedburner stats tomorrow to have a peek at my Google readers, and will be taking note of whether or not I need to optimize more for that demographic (like, say, with a Google reader chicklet).

Tags: feed-subscribers, Google, google-labs, google-reader, metrics, RSS, RSS-feeds, RSS-readers, subscribers, web-metrics

This entry was posted on Friday, February 16th, 2007 at 3:38 pm and is filed under RSS Marketing Strategies. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.