Making your website RSS friendly and giving your readers/customers easy ways to subscribe to your content are crucial elements to marketing yourself.

Clearly identifying your RSS feed with Feed Icons is important. The standard for a web feed icon is this:

This standard helps to eliminate confusion, clearly identify your RSS feed and make your content easily accessible. Additional RSS buttons are available to make subscribing via a specific reader even faster. For example:

Include the RSS icons “above the fold” - above the point where scrolling would become necessary. Although orange is the main color used, the color can be customized (download here).