A good way to get your name out there along with links back to your site is to read similar blogs and leave comments on them. However, when doing this, you should take a few things into consideration out of respect for your potential clients, the owner of the blog you’re posting on and the image of the company you’re promoting.

• Don’t be overly spammy. Let’s face it, the main reason you’re leaving the comment is to get a link back to your site. Don’t make it overly obvious. If you’re going to take the time to comment at least make it be a worthwhile comment. Don’t just leave your link. Contribute to the conversation and make it be something more than “thanks for the post check out mysite”.
• Use the url field for your link. Respect the blog owner and don’t liter your actual comment with links somewhere else. Chances are the blog owner will see your tactic and delete the comment anyways. If you have something on your site that is relevant or expands on the authors topic then it’s fine to link to it but most time just let the url field in the comment serve it’s purpose.
• Don’t comment on every post on the site. Sometimes it’s easy to get carried away when leaving comments by hitting up every article on a certain blog and then heading to another one. If you have something important to say on each blog post this is acceptable but like I said above, don’t be overly spammy. Always contribute to the conversation at hand.
• Be Real. Type in a natural tone and never ever just copy and paste the same comments from blog to blog.
• KISS – Keep it simple stupid. Keep your comments short and on topic. No one wants to read a wall of text especially if the main point of the comment is to direct someone to another site
• Don’t be a know it all. Even if you have three doctorate degrees in the subject at hand, try not to come across that way. Add new insight but leave it open to discussion and don’t try to have the final, end-all be-all statement. Blog comments are meant for discussion. If you think you have the final word on a subject give a lecture at a college.
• Stay active. Make sure if someone replies to your comment that you respond to them. Keep the conversation going. You can use a service like CoComment to keep track of your old comments.

If you follow these simple guidelines you should see most of your comments approved and active on the site. Does anyone have any other guidelines that should be in this list?

Tags: backlinks, Blog Marketing, blog-commenting, blog-comments, blog-links, rss-applied

This entry was posted on Friday, September 19th, 2008 at 7:03 am and is filed under Blog Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.