The Wiglaf Journal talkes about the power of business blogging to engage. It’s a very in-depth article looking at the changing trends of business and web 2.0 and some examples to help you get started.

The argument is that web sites are no longer unidirectional. They are now multi-directional, with conversation being the key buzz word. You can no longer just push your message out to customers - they are demanding more and more and engaging more and more - instead, you need to collectively create that message together.

In this age, your customers are craving just what you are: true engagement in a conversation with a real, human being who speaks in an authentic voice—just like YOU.

Blogging is an activity that enables you to listen and react. To interact on an authentic, human level. And to tell a story. It’s a different - but rewarding - way to do business.

Read more of the article here including why you should blog, and dealing with your fears of blogging.

Tags: business-blogging, business-blogs, marketing, web-2.0

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