Blog Promotion
With the emphasis on corporate and small business use of social networking tools, often overlooked are the undeniable benefits that accrue to individual entrepreneurs.
It is frequently remarked upon that the generations designated as ‘X’, ‘Y’, and Millennial are quite resistant to climbing a corporate ladder, yet just as ambitious to achieve a level of personal success. These individual entrepreneurs are determined to carve out their own niche and define the terms of their career according to their specific dictates.
Which is what makes blog marketing so uniquely equipped to
advance and accelerate the careers of these independent freelancers and entrepreneurs. In fact there is even a name for it - portfolio career.
Let’s look at a hypothetical portfolio. Tara is a multi-lingual math teacher, writer, and freelance photographer. Her objective is to earn her living while traveling the world. Her target market is the international expat community. With an intelligently deployed blog platform utilizing an array of blog promotion strategies, Tara has multiple methods of marketing her online portfolio globally.
She kick starts her endeavors with an e-mail campaign directed at the HR department of selected corporations directing them to her website to view her portfolio of offerings. Equipped with Podcast technology, she markets both language and math lessons in a series of Podcasts. She accepts short term contracts as a math tutor to targeted expat communities and as she travels she freelances as a travel writer and photographer while marketing her images in an online portfolio.
No, it’s not your father’s career path anymore, but you might run into your father along the way. Boomers refusing to retire have found just this type of marketing approach lucrative for freelancing as consultants, mentors and executive coaches.
Tags: Blog Promotion, expat_community, freelance_photographer, marketing, networking_tools, portfolio_career, social_networking