Jennifer Jones interviewed Seth Godin for Podtech and I want to highlight some key quotes related to why you should be blogging and interacting in the social web.

The thing about Social Media that frustrates marketers to no end is that you can’t buy attention and that if you have no choice, but to think and act small. Then you’ll try to say well here is a 100,000 person community, how can we buy it? What you’ll do instead if you’re just four people, how can we amaze them? That change in posture, that change in attitude is the single biggest shift, that’s going on the Internet right now. - Seth Godin

And a key area that Seth talks about in this interview, and in his latest book, is related to thinking small. In lamens terms - talking down to your “consumers” is not working anymore. Listening and talking to your “customers” is the way to go. Power has shifted to the hands of the customer.

Well, here’s the thing that I want to say to the marketers, most marketers is going to marketing because they like being in-charge, they like being listened to, they like talking to people who have to listen because they have brought in it (ph); that’s why you go into marketing and not say that way. The thing about social media that frustrates marketers to no end is you can’t buy attention.

That if you have no choice, but to think and act small. Then you’ll try to say well here is a 100,000 person community, how can we buy it? What you’ll do instead is, there are just four people? How can we amaze them? That change in posture, that change in attitude is the single biggest shift that’s going on the Internet right now. This idea that just because you want something to succeed doesn’t mean it will.

Via Brand Autopsy ; image via hotblack of morguefile