“You know, I get completely dumbfounded at conferences sometimes when webmasters ask me things like: “Can Google read my CSS?” I’m like, who gives a shit? Shouldn’t you be more concerned about finding ways to get end users to interact with your web pages, rather than losing sleep over whether a bot can read a little bit of your gobbledygook.”

Of course, if you are blog marketing, you are well on your way to giving your end users ways to interact. It’s called content and if you have been adhering to the basic principles of basic blog optimization, you’ve dealt with the “gobbledygook”.

“…if you can make pages the best they can be for crawling and indexing, we should carry on doing that. Keep the fundamentals in place. But just getting pages crawled and indexed doesn’t do a great deal for a client if he’s not ranking for anything. It’s like taking a bunch of pages from one black hole and placing them in another.”
Mike Grehan

And it is your blog content, RSS publishing, podcasts and videos that take your site far beyond a black hole and a recent study by Online Publishers Association indicates that content is where web surfers are increasingly spending their time.

“Visiting content sites has become the predominant task among web surfers, according to a new four-year analysis of internet activity.The new survey from OPA shows that internet users’ share of time spent with content increased to 47% in 2007 from 34% in 2003.

According to the study, conducted by the Online Publishers Association, internet users are spending nearly half their time online visiting content, a 37% increase in share of time from four years ago. Time spent with online properties took on new significance in July when Nielsen/Net Ratings said it would report the measure, adding another layer of complexity to analyzing the behavior of online audiences. Page views and number of unique users have long been used by advertisers to figure out whether a website’s audience is worth courting.”
(Source)

Tags: blog, Blog Marketing, Blog Optimization, end_users, internet_activity, internet_users, nielsen_net_ratings, podcasts, web_surfers

This entry was posted on Tuesday, August 14th, 2007 at 5:41 pm and is filed under Blog Marketing, Blog Optimization. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.