Content Promotion Strategies That Command Attention
Content promotion strategies seek to engage your reader. The first and foremost consideration, after blog optimization succeeds in bringing traffic to your site, is how to keep their attention.
Content That Commands Attention
Your analytics provides data that tells you how long a reader stays on your site and which content held their attention. Now Nielsen/NetRatings feels those statistics are more relevant than page views.
Heather Havenstein of ComputerWorld.com reports the following:
“Nielsen/NetRatings will announce Tuesday that it will immediately begin using total time spent by users of a site as its primary measurement metric.
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“It is not that page views are irrelevant now, but they are a less accurate gauge of total site traffic and engagement,” Ross said. “Total minutes is the most accurate gauge to compare between two sites…’”
Dovetailing with evaluating ‘attention spent’ is Particls.com’s treatment of the importance of measuring attention, referring to it as AttentStream.
Analysis of ‘Attention Spent’
“This is where I think we can make an impact on the Pageviews and metrics problem.
An AttentStream (An Attent is defined as someone who receives Attention from another) is a channel/record of others paying Attention to you. This would be a stream of events (preferably attributed to people) that signify Attention given to you by another.
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An example of an AttentStream might be if the YouTube player reported each time a video was played - how much of the video was played and by which user. This way authors can get Attention information about content they were involved in producing.The information would not just include page impressions or views. It would include richer things like time spent, partial views etc.”
(Source)
This goes to the topic of the last few posts. Analysis of this type of data enables you to fine tune your content in order to keep your customers attention, resulting in a high conversion rate while simultaneously gaining high search engine rankings. The value of podcasting and videos implemented into your blog site platform is increasing as the technology to specifically measure their marketing impact advances.
Tags: analytics, Blog Marketing, content-promotion, conversion_rate, metrics, page_views, paying_attention, promotion_strategies, time_spent, traffic