Mommycast.com, a recent “Official Honoree” of the Webby Awards, employs a blog that is 100% podcasting. Webby award notwithstanding, is that a mistake? I pause to wonder how many “mommies” have Ipods. How many potential readers and potential customers are lost when they realize that,save for podcast summaries,there is no written content?

It is important to create content that accommodates your target market’s online habits. 100% Podcast marketing to the ‘X’, ‘Y’, and millennial generations who walk around with Ipods attached as if they were a naturally grown appendage makes a great deal of sense. A more comprehensive blog marketing plan, however, is to offer a variety of content, even if your product or service lends itself well to podcasting.

A Realtor is an example of a professional who can prosper greatly by a well thought out blend of content promotion strategies. By way of example, the Realtor who sold my son’s house specialized in out of town executive relocations. A Podcast that offered verbal tours of various communities in my son’s city was instrumental in the sale of his home. Other Podcasts offered mortgage advice,and others concerned the various educational options available and others offered cultural highlights.

By the time she picks up her clients at the airport, they already have a working knowledge of the town and an idea of which communities they wanted to concentrate looking in. All Podcasts have the option to print out transcripts. She also employs videos to showcase special properties, including aerial footage of larger farm and ranch listings.

Her website and blog essentially serves as her online office for her buyers and sellers to retrieve information relevant to their housing search and includes a wealth of written content as well.

When deploying a blog, the best strategy is one that offers your readers a robust menu of valuable information in a variety of formats.

Tags: Blog Marketing, content-promotion-strategies, marketing_plan, podcast, podcasting, realtor, target_market, written_content

This entry was posted on Monday, April 23rd, 2007 at 2:46 am and is filed under Content Promotion Strategies. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.