No business can deny the power of good Search Engine Optomization. Especially when in relation to Google. However, all marketers know how frustrating it is to get new information into Google quickly.

This ongoing frustration with disseminating news - and, for readers, finding it - has led to the rise of social search.

Divya Uttam of Blogging Fame talks about these flaws, and more, in search engines and the rise of new options. From keywords to tags and from pull to push strategies. With this rise in Web 2.0 sites like Digg and del.icio.us, we need to consider new ways to optimize our content.

Why use Social Media sites? Divya points to increased audience, increased links, the ease of bookmarking services, and creating content that can ‘travel’ easily (viral content). For more on the top social media sites and why to use them, read here.

Image by deepsan