Charting Your Blog Promotion
As you will likely read just about anywhere, blog promotion is such an important aspect of having a blog. Getting your blog out into cyberspace for all potential customers to read and enjoy is a step closer to getting more business. But once it is out there, how do you know how well it is doing? And, how do you know your blog is supported by internet viewers?
An interesting article by Paul Wright called “The Best Blog Metric” says this, “…1 subscriber is worth way more than 1000’s of irrelevant uniques.” When you view your stats to see how many unique viewers are coming to your site, you may have one hundred per day. However, if none of them choose to subscribe to your blog, how do you know how interested they really are in your services? The point of RSS marketing is to encourage site visitors to subscribe to your feed.
Business blogs are obviously tightly woven in with e-commerce, so you might chart your success through the sales you receive. However, not everyone is going to purchase your product the first day they happen upon your site. More realistically, if you provide a blog that gives them relevant content and enlightens them of applicable information, they will be more likely to subscribe to your blog’s feed. Then, whether it is today, tomorrow or a month down the road and their need arises for your service, they will turn to you, the business that has consistently built that expert relationship with them.
A business knows that you get many different buyers, including the impulse buyer and the one who needs to sit on a decision until they feel most comfortable. Build that comfort level through your blog and you are sure to get the inevitable sale.
Read Paul Wright’s article in its entirety here.
Tags: blog, Blog Promotion, blogs, Business, consistent, content, e-commerce, feed, hr, im, IT, marketing, PR, Promotion, purchase, relevant, RSS, sales, stats, subscribe, unique, XP