Unlike a print or radio ad campaign where, once verbiage and images have been signed off on you are done, business blogging and social media marketing is almost a living thing, requiring your attention on a daily basis. But unlike that print or TV ad that fades from your customer’s memory as soon as it is expired - if they see it all - your business blog keeps getting - and keeping - your customer’s attention.

Search engine visibility is likely to always be a necessity and just like you must always deal with maintaining the utilities that serve your brick and mortar, SEO is likely to be an ongoing utility that you must maintain for your site.

But if any of your blog training has sunk in at all, you understand very well it is strong, engaging and relevant content that is going to guarantee your reader base.

And that is what is going to give you those inbound links. People link to the blogger that consistently has the value that they are searching for and that is where your work is cut out for you.

Google had the correct response to a business blogger who was exasperated by the efforts he was making to get his site noticed and linked to.

“How do any businesses in the real world get noticed?
Elbow grease. I respectfully recommend that you take place in conversations around the net that pertain to subjects addressed by your site. Write articles on your site that are informative and thus garner links because people find them to be interesting or useful. It may be slightly time consuming, it may be frustrating, but that’s also the case in the real world with new businesses; a new Chinese restaurant (especially here in San Francisco) does not get instant newspaper mentions or customer traffic just be existing. It has to do something to stand out.”
(source)

Tags: adi, attention, blog, Blog Training, blogger, blogging, Business, consistent, content, deal, Google, hr, im, inbound, IT, link, links, marketing, media, news, NGO, ping, PR, reader, relevant, RSS, search, Search Engine Visibility, search-engine, seo, sse, traffic, training, visibility, XP

This entry was posted on Wednesday, September 12th, 2007 at 7:32 am and is filed under Business Blogging. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.