How often should you post? How long should your posts be? Many factors play into those answers but I like Content Blog’s Amrit Hallan’s treatment of the subject.

“These days it is advised — rightly so — that you should write less, write well, and promote a lot.”

Write less. A good rule of thumb. Being one who has a problem with brevity, I end up cutting a good deal of fat from my posts before they see the light of day. Stick to the point of your posts. No matter how witty a particular paragraph may be, if it doesn’t speak to the subject matter, chop it out.

Write well. Does that mean you need a degree in journalism? No, it means that you communicate your expertise to your target market clearly. You wouldn’t be in business if that were a skill that you lacked. Business blogging is just another method for you to deliver your brand’s message.

Promote a lot. Very critical and something many bloggers do not take the time to do. You have to become visible in the community that you market to.

“…more than writing your blog posts you should visit other blogs and online forums and interact there. You should also write as many guest posts as possible. Traffic is as important as your blog posts so set your blogging frequency keeping that in mind.”

And once you develop your posting rhythm, maintain it. Your readers will come to have certain expectations based on the pattern that you establish.

“Whatever frequency you select for yourself just stick to a routine. For instance if you blog readers expect a post on Wednesday that give them a post on Wednesday.”

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This entry was posted on Tuesday, December 18th, 2007 at 8:02 am and is filed under Business Blogging. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.