Business blogging for the lone entrepreneur is nothing short of a windfall. Especially for those whose commodity is knowledge. Video and podcast marketing have afforded teachers, language experts, trainers, and consultants of all stripes an entirely new and potent means of serving and expanding their client base.

Permission Marketing

Marketing expert Lisa Wehr states that“With the advent of Google’s Universal search, it’s never been more important for online marketers to add well-optimized new media such as Podcasts to their marketing mix…”

By the combination of RSS publishing and podcasting you have positioned yourself to enter into what Seth Godwin calls “permission marketing.”

“The name of this game is to get your prospects to point to themselves as hot prospects. They literally agree to learn more about your company and its benefits… The first and main rule in permission marketing is that it truly is based on selfishness: Prospects will grant you permission to market to them only if they know exactly how they’ll benefit.”
(Source)

When your readers subscribe to your RSS feeds, they have given you permission to tell them more about your service and expertise. Now you have to consistently deliver quality content that will make them loyal subscribers.

A poorly produced podcast will derail your, so far, successful marketing efforts. Consulting a podcast marketing specialist will ultimately save you in costly missteps.

Common Podcasting Mistakes

Here are some common mistakes to avoid:

• Poor sound: Invest in a good mic and headphones. There are editing programs that will allow you to edit out coughs and “uhms”, as well as lay down tracks of music.
• Solo or Co-host. To achieve a conversational tone, you might want to consider having a co-host. Have a list of talking points that will deliver the info you promised, avoid a delivery that sounds as if you are reading from a script.
• Infrequent broadcasts. If possible, record several episodes in advance., Continuity is important.
• No alternative: Consider also offering a written synopsis or, better yet, a transcript of your podcast.

Sphere: Related Content

Tags: business-blogging, marketing_mix, permission_marketing, podcast, podcast-experts, podcast-marketing, podcasting, RSS-publishing

This entry was posted on Wednesday, June 27th, 2007 at 10:55 am and is filed under Business Blogging, Podcast Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.