Business Blogging
Business blogging was initially viewed with a great deal of skepticism. An associate recalls that after carefully pronouncing the word ‘blog’, that a quizzical expression would immediately register on his listener’s face.
Of course, with the addition of podcast marketing, RSS, video casts and all of the other assets built into an effective blog site platform, blog marketing is now everyone’s darling, the newest hippest thing for businesses to use to make their mark.
Business Blogging Through Lean Times
A recent post by Dana Gardner at FastForward Blog suggests that business blogging and the entire social networking phenomena will emerge as a business necessity if projected “lean times” become a reality.
“Many businesses may be constrained in how they can grow revenues, perhaps because they only supply a static region or supply a shrinking customer base. Most businesses, however, can find new ways to sell their goods and services in more places — especially by better use of the Internet. That’s because the Internet is and will continue to be a marketer’s most powerful tool.
If the past business climate was about productivity as a means to profits, and the Internet was a benefit, then the next business cycle is about revenue growth and finding new markets as the means to fiscal health. And that means that the Internet becomes indispensable. The better you know how to leverage the Internet for your business the better off you will be…”
The writer suggests that with that qualifier in mind that you review the current strength of your web presence and all of the channels that you currently employ to reach your market and see if the results are the results necessary to navigate any economic climate.
Evaluate Your Web Presence
“Now, go to Google … Search on some terms that might come to your mind as you begin a research or informational journey on what your business supplies. Focus on the problem that your online prospect will have, and the solution you bring to them. Does a search on one lead to the other?… Right now, online?
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Is it is time to re-evaluate your business use of the internet? What has yet to be revealed is how powerful a role online marketing will play in navigating a poor business climate. The writer is optimistic that is when the real value of Web 2.0 will shine.
Tags: blog, Blog Marketing, blog-site-platform, blogging, business-blogging, business_climate, business_necessity, economic_climate, fiscal_health, google_search, marketing, social_networking, web_presence