Building authority can mean many things…in this case, I am talking about visibility + credibility. And in my mind, one without the other isn’t very effective as a blog marketing strategy.

There are a few ways you can do this, almost all of which center around on basic premise. Develop high quality content that is beneficial to the collective and post it on high ranking sites. Many people know about this concept, but fail in the execution. Either they don’t take the time to produce meaningful information, or they don’t post it where it will get traffic or search engine attention.

There are sites when it will be to your benefit to pay a nominal fee to have your articles receive a more prominent placement, then there are sites where it won’t. The key is in developing a strategy that directs your efforts and doesn’t lead you to post the same information in the same exact format on 50 different sites. That is a big no no…

It is difficult to say exactly which sites will be of greatest benefit to you. One way to start your research is to enter your keywords into Google and see what pops up. If you see an article site like ezinearticles.com, then off you go to start writing for that site. Always check where a sites articles are showing in search results and check page ranks, too.

It may take a bit of time to learn exactly where you are best served, but when you do, post there consistently. Over time, you may add a couple of additional sites…just remember not to spread your information too thin and to keep your writing quality at its peak.

Tags: Blog Marketing, blog marketing strategy, building authority

This entry was posted on Friday, January 23rd, 2009 at 5:50 am and is filed under Blog Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.